书籍章节
How Competitive Forces Shape Strategy
Michael E. Porter
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摘要与影响
摘要 · 完整
The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.
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学科主题
经济 / 管理Business Strategies and Innovation
Management and Organizational Practices · Strategic Planning and Analysis
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