书籍章节
Optimization of Operational Decisions in Digital Advertising: A Literature Review
Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith
Santa Clara University
来源Springer series in supply chain management
年份2019
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学术脉络
学科主题
经济 / 管理Consumer Market Behavior and Pricing
Digital Platforms and Economics · Supply Chain and Inventory Management
参考文献 112
Optimizing Display Advertising Markets: Challenges and Directions
被引 47Nitish Korula, Vahab Mirrokni, Hamid Nazerzadeh · IEEE Internet Computing · 2015
Online Primal-Dual Algorithms for Maximizing Ad-Auctions Revenue
被引 350Niv Buchbinder, Kamal Jain, Joseph Naor · Lecture notes in computer science · 2007
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
被引 25Subramanian Balachander, Karthik Kannan, David G. Schwartz · Review of Marketing Science · 2009
此处列出前 3 条
引用本文 14
A Markov Decision Model for Managing Display-Advertising Campaigns
被引 4Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith · Manufacturing & Service Operations Management · 2022
Temporal distribution of sociodemographic characteristics at transit stops
被引 4Hamed Faroqi, Rolf Moeckel, Mahmoud Mesbah · Transportation Planning and Technology · 2021
Reklamlarda Kullanılan Teorilerin Tüketici Davranışlarına Yansıması: Metaverse Alanlar İçin Bir Projeksiyon
被引 1Kürşad Özkaynar, Tarık Yolcu, Aykut Yılmaz · Turkish Academic Research Review - Türk Akademik Araştırmalar Dergisi [TARR] · 2025
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