研究论文
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Oriol Iglesias, Stefan Marković, Jatinder Jit Singh, Vicenta Sierra
Universitat Ramon Llull Copenhagen Business School EADA Business School
来源Journal of Business Ethics
年份2017
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经济 / 管理Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty · Ethics in Business and Education
参考文献 181
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被引 47Sandra Streukens, Martin Wetzels, Ahmad Daryanto · 2009
Marketing Strategies and Organizational Structures for Service Firms
被引 761Bernard H. Booms, Mary Jo Bitner · Medical Entomology and Zoology · 1981
How to Write Up and Report PLS Analyses
被引 4,992Wynne W. Chin · 2009
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引用本文 229
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
被引 510Oriol Iglesias, Stefan Marković, Mehdi Bagherzadeh · Journal of Business Ethics · 2018
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
被引 425Oriol Iglesias, Stefan Marković, Josep Rialp Criado · Journal of Business Research · 2018
Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study
被引 273Khawaja Fawad Latif, Andrea Pérez, Umar Farooq Sahibzada · International Journal of Hospitality Management · 2020
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