研究论文开放获取
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory
Wei Ping He, Chenyuan Jin
Jiangxi University of Finance and Economics
来源Electronic Commerce Research
年份2022
阅读操作
确认中在文库中上传 PDF 后可生成中文音频讲解。
摘要与影响
摘要 · 节选
暂未获取摘要。可打开原文或 PDF，后续可基于全文生成更完整的速读。
逐年被引趋势
29150
23
24
2925
26
关键指标
84
被引次数 · OpenAlex
24.29
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.4%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
127
参考文献
Google Scholar 与 OpenAlex 的被引统计范围不同，数值存在差异属正常。
AI 辅助阅读
依据：文献信息
论文问答
当前基于文献信息回答
可就本文提问；依据不足时会说明。
学术脉络
学科主题
社会科学Digital Marketing and Social Media
Consumer Behavior and Marketing Influence · Technology Adoption and User Behaviour
参考文献 127
Marketing management: analysis. planning. implementation and control
被引 6,680Philip Kotler · 2000
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention
被引 626Jiyoung Kim, Sharron J. Lennon · Journal of Research in Interactive Marketing · 2013
25 years of higher-order confirmatory factor analysis in the organizational sciences: A critical review and development of reporting recommendations
被引 183Marcus Credé, Peter D. Harms · Journal of Organizational Behavior · 2015
此处列出前 3 条
引用本文 84
Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type
被引 81Y. Charles Zhang, Tingting Zhang, Tingting Zhang · Journal of Retailing and Consumer Services · 2024
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
被引 74Zhucheng Shao · Journal of Retailing and Consumer Services · 2024
The commercial impact of live streaming: A systematic literature review and future research agenda
被引 65Yujun Xu, Sommer Kapitan, Megan Phillips · International Journal of Consumer Studies · 2023
按被引量排序，此处列出前 3 条