研究论文
Price promotion does not always work: online reviews, price-quality heuristics, and risk aversion
Rae Yule Kim
Montclair State University
来源Electronic Commerce Research
年份2024
内容与影响
摘要 · 节选
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逐年被引趋势
320
24
325
26
关键指标
6
被引次数 · OpenAlex
2.00
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 12%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
80
参考文献
Google Scholar 与 OpenAlex 的被引统计范围不同，数值存在差异属正常。
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学术脉络
学科主题
经济 / 管理Consumer Market Behavior and Pricing
Auction Theory and Applications · Digital Platforms and Economics
参考文献 80
A Meta-analytic Investigation of the Role of Valence in Online Reviews
被引 308Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker · Journal of Interactive Marketing · 2015
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
被引 258David M. Hardesty, William O. Bearden · Journal of Retailing · 2003
Experimental evidence of massive-scale emotional contagion through social networks
被引 3,686Adam Kramer, Jamie Guillory, Jeffrey T. Hancock · Proceedings of the National Academy of Sciences · 2014
此处列出前 3 条
施引文献 6
When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce
被引 22Qian Wang, Xinlin Yao, Xixi Li · Journal of Retailing and Consumer Services · 2024
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail
被引 8Farzaneh Darbanian, Patrick Brandtner, Taha Falatouri · Journal of Retailing and Consumer Services · 2025
A majority voting framework for reliable sentiment analysis of product reviews
被引 3Darie Moldovan · PeerJ Computer Science · 2025
按被引量排序，此处列出前 3 条