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Corporate social responsibility: attributions, loyalty, and the mediating role of trust
Pavlos A. Vlachos, Argiris Tsamakos, Adam Vrechopoulos, Panagiotis Avramidis
Alba Graduate Business School, The American College of Greece The American College of Greece Athens University of Economics and Business
来源Journal of the Academy of Marketing Science
年份2008
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学术脉络
学科主题
经济 / 管理Customer Service Quality and Loyalty
Environmental Sustainability in Business · Corporate Social Responsibility Reporting
参考文献 48
Strategy and society: the link between competitive advantage and corporate social responsibility
被引 7,483Michael E. Porter, Mark Kramer · Strategic Direction · 2007
The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment
被引 787Jay M. Handelman, Stephen J. Arnold · Journal of Marketing · 1999
Consumer Trust, Value, and Loyalty in Relational Exchanges
被引 4,153Deepak Sirdeshmukh, Jagdip Singh, B.A. Sabol · Journal of Marketing · 2002
此处列出前 3 条
引用本文 85
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
被引 407Chao-Chin Huang · Management Decision · 2017
The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns
被引 156Andrew Kuo, Dan Hamilton Rice · Journal of Consumer Psychology · 2014
Assessing the effect of customer perceptions of corporate social responsibility on customer trust within a low cultural trust context
被引 31Claudel Mombeuil, Anestis Fotiadis · Social Responsibility Journal · 2017
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