研究论文
Value co-creation: concept and measurement
Kumar Rakesh Ranjan, Stuart Read
Indian Institute of Management Tiruchirappalli Atkins (United States) Willamette University State Street (United States)
来源Journal of the Academy of Marketing Science
年份2014
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经济 / 管理Service and Product Innovation
Customer Service Quality and Loyalty · Digital Platforms and Economics
参考文献 204
Exploring Value Cocreation in Relationships Between an ERP Vendor and Its Partners: A Revelatory Case Study1
被引 360Suprateek Sarker, Saonee Sarker, Arvin Sahaym · MIS Quarterly · 2012
Cocreating IT Value: New Capabilities and Metrics for Multifirm Environments
被引 334Grover, Kohli · MIS Quarterly · 2012
The Cultural Relativity of Organizational Practices and Theories
被引 3,143Geert Hofstede · Journal of International Business Studies · 1983
此处列出前 3 条
施引文献 1,182
Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge
被引 2,689Valarie A. Zeithaml, A. Parasuraman, Arvind Malhotra · Journal of the Academy of Marketing Science · 2002
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
被引 2,543Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle · Journal of the Academy of Marketing Science · 2017
Toward a theory of customer engagement marketing
被引 1,006Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold · Journal of the Academy of Marketing Science · 2016
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