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Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance
Anna Shaojie Cui, Fang Wu
University of Illinois Chicago The University of Texas at Dallas
来源Journal of the Academy of Marketing Science
年份2015
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学术脉络
学科主题
经济 / 管理Service and Product Innovation
Innovation and Knowledge Management · Open Source Software Innovations
参考文献 150
Marketing Theory and Applications
被引 377Michael K. Brady, Michael D. Hartline, Chris Blocker · 2010
Whether to Integrate R&D and Marketing: The Effect of Firm Competence
被引 34Gaia Rubera, Andrea Ordanini, Roger J. Calantone · Journal of Product Innovation Management · 2012
Synergies among Producer Firms, Lead Users, and User Communities: The Case of the LEGO Producer–User Ecosystem
被引 207Christoph Hienerth, Christopher Ulrich Lettl, Peter Keinz · Journal of Product Innovation Management · 2013
此处列出前 3 条
引用本文 496
Digital transformation: A multidisciplinary reflection and research agenda
被引 5,581Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart · Journal of Business Research · 2019
Toward a theory of customer engagement marketing
被引 1,033Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold · Journal of the Academy of Marketing Science · 2016
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
被引 999Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen · Journal of the Academy of Marketing Science · 2016
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