研究论文
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence
Chun‐Tuan Chang, Xing-Yu Chu
National Sun Yat-sen University
来源Journal of the Academy of Marketing Science
年份2019
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学术脉络
学科主题
经济 / 管理Consumer Behavior in Brand Consumption and Identification
Environmental Sustainability in Business · Behavioral Health and Interventions
参考文献 84
Psychological License
被引 348Dale T. Miller, Daniel A. Effron · Advances in experimental social psychology · 2010
Sales Promotion: Concepts, Methods and Strategies
被引 859Robert C. Blattberg, Scott A. Neslin · Medical Entomology and Zoology · 1990
An approach to environmental psychology
被引 7,056Albert Mehrabian, James A. Russell · 1974
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施引文献 82
Plant-Based Meat Alternatives: Motivational Adoption Barriers and Solutions
被引 114Steffen Jähn, Pia Furchheim, Anna-Maria Strässner · Sustainability · 2021
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
被引 96Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt · Journal of Marketing Research · 2022
The impact of consumers’ perceptions regarding the ethics of online retailers and promotional strategy on their repurchase intention
被引 67Lynne Lee, Vincent Charles · International Journal of Information Management · 2020
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