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How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf
Montpellier Business School University of Virginia
来源Journal of the Academy of Marketing Science
年份2022
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经济 / 管理Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty · Digital Marketing and Social Media
参考文献 85
A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality
被引 240James G. Helgeson, Magne Supphellen · International Journal of Market Research · 2004
Living brands: consumer responses to animated brand logos
被引 65Sylvia Bräsel, Henrik Hagtvedt · Journal of the Academy of Marketing Science · 2015
Agreeableness
被引 795William G. Graziano, Nancy Eisenberg · Elsevier eBooks · 1997
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引用本文 29
Innocence versus Coolness: the influence of brand personality on consumers’ preferences
被引 29Wenting Feng, Xu Yuanping, Lijia Wang · Journal of Product & Brand Management · 2023
The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust
被引 18Ahmad Juhaidi, Syaifuddin syaifuddin, Salamah · Social Sciences & Humanities Open · 2024
The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses
被引 6George Balabanis, Aleksandra Karpova · Journal of Business Research · 2024
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