研究论文
Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice
V. Kumar, Philip Kotler, Ajay Kumar
Brock University Jianghan University Northwestern University École de management de Lyon
来源Journal of the Academy of Marketing Science
年份2025
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学科主题
计算机 / AIAI in Service Interactions
Digital Transformation in Industry · Service and Product Innovation
参考文献 54
International market entry mode strategies of manufacturing firms and service firms
被引 326Ikechi Ekeledo, K. Sivakumar · International Marketing Review · 2004
Continuous strategic alignment: Exploiting information technology capabilities for competitive success
被引 313N. Venkatraman, John C. Henderson, Scott Oldach · European Management Journal · 1993
Closing the Marketing Capabilities Gap
被引 1,046George S. Day · Journal of Marketing · 2011
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施引文献 4
Conversational AI: The Next Frontier of Digital Platform Monetization
被引 4Erik Hermann, Stefano Puntoni, David A. Schweidel · SSRN Electronic Journal · 2025
Dawn of the AI era in marketing strategy and twilight of the conglomerates era in corporate strategy: Knowledge decay, knowledge relevance lifespan and new knowledge creation
被引 0Rajan Varadarajan · Marketing Strategy Journal · 2026
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model
被引 0Martin Eisend, Erik Hermann · Journal of Advertising · 2026
按被引量排序，此处列出前 3 条