研究论文
Applications of structural equation modeling in marketing and consumer research: A review
Hans Baumgartner, Christian Homburg
Pennsylvania State University University of Ottawa University of Toronto WHU – Otto Beisheim School of Management
来源International Journal of Research in Marketing
年份1996
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学术脉络
学科主题
计算机 / AIPsychometric Methodologies and Testing
Business Strategies and Management Research · Consumer Behavior and Market Dynamics
参考文献 75
Building Consumer Behavior Models With LISREL: Issues in Applications
被引 12William R. Dillon · Springer eBooks · 1986
Testing Structural equation models
被引 2,267Karl G. Jöreskog · 1993
Principles of marketing research
被引 457Richard P. Bagozzi · 1994
此处列出前 3 条
引用本文 2,547
An assessment of the use of partial least squares structural equation modeling in marketing research
被引 8,071Joe F. Hair, Marko Sarstedt, Christian M. Ringle · Journal of the Academy of Marketing Science · 2011
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
被引 5,818Cheryl Burke Jarvis, SCOTT B. MACKENZIE, Philip M. Podsakoff · Journal of Consumer Research · 2003
Partial Least Squares Structural Equation Modeling
被引 3,278Marko Sarstedt, Christian M. Ringle, Joseph F. Hair · Springer eBooks · 2017
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