研究论文
Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making
Richard C. Hanna, Katherine N. Lemon, Gerald E. Smith
Babson College Boston College
来源Business Horizons
年份2018
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学术脉络
学科主题
经济 / 管理Consumer Market Behavior and Pricing
Innovation Diffusion and Forecasting · Digital Platforms and Economics
参考文献 20
Future of Revenue Management: A view from the inside
被引 15Dennis Cary · Journal of Revenue and Pricing Management · 2004
The Strategy and Tactics of Pricing
被引 237Thomas T. Nagle, Georg Müller · 2017
Increasing Price Transparency: Implications of Consumer Price Posting for Consumers’ Haggling Behavior and a Seller's Pricing Strategies
被引 22Xubing Zhang, Bo Jiang · Journal of Interactive Marketing · 2013
此处列出前 3 条
引用本文 57
Digital transformation of traditional marketing business model in new industry era
被引 115Aylin Çalışkan, Yeşim Deniz Özkan-Özen, Yücel Öztürkoğlu · Journal of Enterprise Information Management · 2020
Exploring the green purchasing behavior of young generation in Pakistan: opportunities for green entrepreneurship
被引 90Raheem Bux Soomro, Irfan Ali Mirani, Mirani Sajid Ali · Asia Pacific Journal of Innovation and Entrepreneurship · 2020
Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing
被引 48David Bürgin, Robert L. Wilken · Journal of Business Ethics · 2021
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