研究论文
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sean Sands, Carla Ferraro, Vlad Demsar, Garreth Chandler
Swinburne University of Technology
来源Business Horizons
年份2022
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逐年被引趋势
118590
22
23
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11825
26
关键指标
309
被引次数 · OpenAlex
92.78
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同类平均 = 1
同类平均 = 1
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同领域 · 同年份 · 同类型
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Sentiment Analysis and Opinion Mining · AI in Service Interactions
参考文献 37
Persuasive avatars: The effects of customizing a virtual salesperson׳s appearance on brand liking and purchase intentions
被引 89Michael D. Hanus, Jesse Fox · International Journal of Human-Computer Studies · 2015
The Creativity Challenge
被引 39Kim Bartel Sheehan, Deborah K. Morrison · Journal of Interactive Advertising · 2009
Machines and Mindlessness: Social Responses to Computers
被引 3,850Clifford Nass, Youngme Moon · Journal of Social Issues · 2000
此处列出前 3 条
引用本文 309
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
被引 246Joanne Yu, Astrid Dickinger, Kevin Kam Fung So · Journal of Retailing and Consumer Services · 2023
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
被引 238Xinyue Zhou, Xiao Yan, Yuwei Jiang · Journal of Marketing · 2023
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
被引 232Rachel Esther Lim, So Young Lee · Computers in Human Behavior · 2023
按被引量排序，此处列出前 3 条