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The effect of social media on firm performance
Rana Tajvidi, Azhdar Karami
Bangor University
来源Computers in Human Behavior
年份2017
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
SMEs Development and Digital Marketing · Marketing and Advertising Strategies
参考文献 109
Analyzing the Effects of Social Media on the Hospitality Industry
被引 26Seth, Gaurav · Digital Scholarship - UNLV (University of Nevada Reno) · 2020
Measuring the Degree of Corporate Social Media Use
被引 298Thomas Aichner, Frank Jacob · International Journal of Market Research · 2015
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
被引 678Simon Hudson, Li Huang, Martin S. Roth · International Journal of Research in Marketing · 2015
此处列出前 3 条
引用本文 389
Social media and entrepreneurship research: A literature review
被引 511Abdus-Samad Temitope Olanrewaju, Mohammad Alamgir Hossain, Naomi Augar · International Journal of Information Management · 2019
A mediated model on the adoption of social media and SMEs’ performance in developing countries
被引 350Sikandar Ali Qalati, Yuan Li, Muhammad Aamir Shafique Khan · Technology in Society · 2021
The impact of digital technology usage on economic growth in Africa
被引 268Edna Maeyen Solomon, Aaron C. van Klyton · Utilities Policy · 2020
按被引量排序,此处列出前 3 条