研究论文
Maximizing sales: The art of short video creation in livestream e-commerce
Tong‐Yuan Wang, Chen Yi, Yi Chen, Zhen-Song Chen, Muhammet Deveci, Dursun Delen
Henan University Wuhan University Naval Academy Western Caspian University
来源Computers & Industrial Engineering
年份2024
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逐年被引趋势
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26
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12
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3.86
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 7%
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同领域 · 同年份 · 同类型
52
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学术脉络
学科主题
经济 / 管理Consumer Market Behavior and Pricing
Digital Platforms and Economics · Digital Marketing and Social Media
参考文献 52
Understanding the Characteristics of Internet Short Video Sharing: A YouTube-Based Measurement Study
被引 269Xu Cheng, Jiangchuan Liu, Cameron Dale · IEEE Transactions on Multimedia · 2013
Competition and Coordination in Online Marketplaces
被引 349Jennifer K. Ryan, Daewon Sun, Xuying Zhao · Production and Operations Management · 2012
The Changing Face of Distribution Channels: Partial Forward Integration and Strategic Investments
被引 84Anil Arya, Brian Mittendorf · Production and Operations Management · 2013
此处列出前 3 条
引用本文 12
Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience
被引 7Diana-Ştefania Ghenie, Mihai-Constantin Avornicului, Dan‐Andrei Sitar‐Tăut · Online Information Review · 2025
Influencer-led rural commodification: Reshaping the nested markets through digital platforms in China
被引 6Renhao Yang, Ziyue Zhou, Yingnan Zhang · Geoforum · 2025
The value of livestream accidents when the brand cooperates with a competitive influencer
被引 3Baozhuang Niu, Yuyang Chen, Xinhu Yu · International Transactions in Operational Research · 2025
按被引量排序，此处列出前 3 条