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When should metaverse technology be adopted in live streaming considering consumer returns?
Xiaoping Xu, Dianming Chen, T.C.E. Cheng, Tsan‐Ming Choi
来源European Journal of Operational Research
年份2025
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逐年被引趋势
740
25
726
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8
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17.43
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同类平均 = 1
同类平均 = 1
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同领域 · 同年份 · 同类型
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学术脉络
学科主题
计算机 / AITechnology Adoption and User Behaviour
Consumer Retail Behavior Studies · Virtual Reality Applications and Impacts
参考文献 85
Consumer returns reduction and information revelation mechanism for a supply chain
被引 38Tiaojun Xiao, Jing Shi · Annals of Operations Research · 2014
Online store discount strategy in the presence of consumer loss aversion
被引 36Shanshan Ma, Jie Lin, Xuan Zhao · International Journal of Production Economics · 2015
Optimal Contract Design for Mixed Channels Under Information Asymmetry
被引 212Samar K. Mukhopadhyay, Xiaowei Zhu, Xiaohang Yue · Production and Operations Management · 2008
此处列出前 3 条
引用本文 8
Artificial intelligence customer service adoption strategy in platform supply chain: Strategic interactions and consumer automation aversion
被引 3Aibo Yao, Fu Jia, Lin Jiang · European Journal of Operational Research · 2025
The Janus Face of AI Adoption and Return Policy for E-Tailers in the Presence of Opportunistic Consumer Behavior
被引 2Zhanpeng Wang, Guo Li, Ruize Ma · IEEE Transactions on Engineering Management · 2026
Shallow or prudent? A firm’s optimal streamer choice in live-streaming e-commerce
被引 1Xin Fan, G Li, T.C.E. Cheng · International Journal of Production Research · 2026
按被引量排序，此处列出前 3 条