研究论文
How live streaming influences purchase intentions in social commerce: An IT affordance perspective
Yuan Sun, Xiang Shao, Xiaotong Li, Yue Guo, Kun Nie
Zhejiang Gongshang University University of Alabama in Huntsville Southern University of Science and Technology
来源Electronic Commerce Research and Applications
年份2019
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逐年被引趋势
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1,029
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Technology Adoption and User Behaviour · Consumer Retail Behavior Studies
参考文献 84
Social presence, trust, and social commerce purchase intention: An empirical research
被引 1,067Baozhou Lu, Weiguo Fan, Mi Zhou · Computers in Human Behavior · 2015
Critical Realism and Affordances: Theorizing IT-Associated Organizational Change Processes1
被引 606Olga Volkoff, Diane M. Strong · MIS Quarterly · 2013
Understanding the Antecedents and Consequences of Live-Chat Use in E-Commerce Context
被引 10Lele Kang, Xiang Wang, Chuan‐Hoo Tan · Lecture notes in computer science · 2014
此处列出前 3 条
引用本文 1,029
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
被引 647Kai Kang, Jinxuan Lu, Lingyun Guo · International Journal of Information Management · 2020
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
被引 467Apiradee Wongkitrungrueng, Nassim Dehouche, Nuttapol Assarut · Journal of Marketing Management · 2020
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
被引 464Mingli Zhang, Yafei Liu, Yu Wang · Computers in Human Behavior · 2021
按被引量排序，此处列出前 3 条