研究论文
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
Xiaoyue Ma, Zou Xia, Jun Lv
Xi'an Jiaotong University
来源Electronic Commerce Research and Applications
年份2022
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学术脉络
学科主题
计算机 / AITechnology Adoption and User Behaviour
Consumer Behavior and Marketing Influence · Digital Marketing and Social Media
参考文献 113
Social presence, trust, and social commerce purchase intention: An empirical research
被引 1,110Baozhou Lu, Weiguo Fan, Mi Zhou · Computers in Human Behavior · 2015
Early sociology of management and organizations
被引 30Kenneth A. Thompson · Routledge eBooks · 2003
Assignments 2.0: The role of social presence and computer attitudes in student preferences for online versus offline marking
被引 84Rachel Grieve, Christine R. Padgett, Robyn L. Moffitt · The Internet and Higher Education · 2015
此处列出前 3 条
引用本文 178
How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective
被引 207Li Li, X. Chen, Peng Zhu · Journal of Retailing and Consumer Services · 2023
How Social Media Live Streams Affect Online Buyers: A Uses and Gratifications Perspective
被引 142Ransome Epie Bawack, Émilie Bonhoure, Jean Robert Kala Kamdjoug · International Journal of Information Management · 2023
Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model
被引 141Chunhui Huo, Xiaorui Wang, Muhammad Waqas Sadiq · SAGE Open · 2023
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