研究论文
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu, Shuqin Li
Jiangxi Normal University Jiujiang Vocational University Jiangxi Polytechnic University
来源Electronic Commerce Research and Applications
年份2024
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逐年被引趋势
25130
24
25
2526
关键指标
51
被引次数 · OpenAlex
36.72
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.2%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
72
参考文献
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Consumer Behavior and Marketing Influence · Consumer Perception and Purchasing Behavior
参考文献 72
Making Reservations Online: The Impact of Consumer-Written and System-Aggregated User-Generated Content (UGC) in Travel Booking Websites on Consumers’ Behavioral Intentions
被引 54Seung‐A Annie Jin, Joe Phua · Journal of Travel & Tourism Marketing · 2015
Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems
被引 2,325Richard L. Daft, Robert H. Lengel, Linda Klebe Treviño · MIS Quarterly · 1987
UGC Video Sharing: Measurement and Analysis
被引 15Xu Cheng, Kunfeng Lai, Dan Wang · Studies in computational intelligence · 2010
此处列出前 3 条
引用本文 51
Cross-platform assessment of short-form video quality on the gut–liver axis: informational integrity and engagement disparity
被引 7Man Sun, Dan Zang, Jun Chen · Frontiers in Cellular and Infection Microbiology · 2025
The influence of informative and normative features of social e-commerce UGC on consumers’ purchase intention: the moderating effect of persuasive resistance
被引 7Li Wang, Yong Liu, Xiaochun Liu · Behaviour and Information Technology · 2025
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design
被引 7Ya Wang, Shuilong Wu, Jiajun Zhao · Electronic Commerce Research and Applications · 2024
按被引量排序，此处列出前 3 条