研究论文
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment
Xueying Wang, Yuexian Zhang
Northeastern University
来源Electronic Commerce Research and Applications
年份2025
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逐年被引趋势
950
25
926
关键指标
10
被引次数 · OpenAlex
22.27
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.9%
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同领域 · 同年份 · 同类型
66
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学术脉络
学科主题
计算机 / AITechnology Adoption and User Behaviour
Consumer Perception and Purchasing Behavior · Customer Service Quality and Loyalty
参考文献 66
Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses
被引 37,170Franz Faul, Edgar Erdfelder, Axel Buchner · Behavior Research Methods · 2009
Universal dimensions of social cognition: warmth and competence
被引 4,544Susan T. Fiske, Amy J. C. Cuddy, Peter Glick · Trends in Cognitive Sciences · 2006
Examining the influence of online retailers’ micro-blogs on consumers’ purchase intention
被引 33Xiaoming Zhou, Qi Song, Yuyin Li · Internet Research · 2017
此处列出前 3 条
引用本文 10
How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce
被引 4Xiuyuan Gong, Pengkai Sun · Journal of Business Research · 2025
From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review
被引 1Lingyu Wang, Jasmine A.L. Yeap, Jiaqi Liu · Journal of theoretical and applied electronic commerce research · 2026
Anthropomorphic Design of Virtual Streamers in Live Streaming: A Double‐Edged Sword Effect on Consumers' Acceptance Intention
被引 1Xiaoli Tang, Zihua Wang · Journal of Consumer Behaviour · 2026
按被引量排序，此处列出前 3 条