Research on driving factors and mechanism of Minority Village tourism development in Guizhou Province, China1

The fundamental purpose of tourism destination development is to improve the quality of life of local residents. For the minority areas in Guizhou Province in China, tourism development can achieve good ecological, economic and social benefits. This research is aimed at to exploring the key driving factors which can improve the quality of local destinations. On the basis of literature analysis and to visit many villages, 8 variables are found, which are tourism resources, tourism location, tourism development environment, tourists' preference, tourism stakeholders, tourism products, tourism innovation and the development tourism destination. 19 hypotheses are proposed and a theoretical models is established. Through the sequential mixed method of qualitative phase and quantitative phase and model test with SEM, it is found: 1) all factors have significant positive effects on the development of rural tourism destinations. 2) The primary factors driving the development of rural tourism destinations are CTR, TL and tourism innovation. 3) Most factors interact with each other to drive the development of minority tourism destinations. Finally, according to the research results, combined with the current situation of the development of rural tourism destinations, the study puts forward suggestions and prospects to promote the development of rural minority tourism destinations.