Affording digital transformation: The role of industrial Internet platform in traditional manufacturing enterprises digital transformation

This study aims to investigate the role of industrial Internet platform in facilitating the digital transformation of traditional manufacturing enterprises. While prior research has predominantly focused on industrial Internet platform enterprises, there is a noticeable dearth of research concerning traditional manufacturing enterprises lacking the resources to establish such platforms. To address this research gap, we conduct an exploratory case study and propose an affordances upgrade model that elucidates the digital business transformation process of these manufacturing enterprises leveraging industrial Internet platforms. The research findings can be summarized from two key perspectives. Firstly, the industrial Internet platform offers valuable technical support and potential opportunities for manufacturing enterprises to achieve digital business transformation through three distinct affordances: consonance, resonance, and adaptation. These affordances enable enterprises to align their operations with the capabilities and possibilities provided by the platform, thus facilitating their digital transformation. Secondly, to effectively harness these affordances, enterprises must strategically leverage the platform's technical services and systems in their production and operational practices. Through the accumulation of practical experiences, enterprises gradually transition their production modes from experience institutionalization and standardization to a state of refinement. The dynamic leapfrogging process of digital transformation in traditional manufacturing enterprises, facilitated by the industrial Internet platform, is reflected in the realization of these three affordances and their underlying resource capabilities. This research significantly contributes to the field by expanding the scope of inquiry to encompass traditional manufacturing enterprises and presenting a stage model for their digital transformation utilizing industrial Internet platform.