研究论文
Loss leader strategy in the live streaming considering cross-product and cross-channel spillover effects
Jia Song, Yiting He, Yongrui Duan
Tongji University
来源International Journal of Production Economics
年份2025
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逐年被引趋势
1160
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1126
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12
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40.56
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.3%
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同领域 · 同年份 · 同类型
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学术脉络
学科主题
社会科学Urbanization and City Planning
3D Modeling in Geospatial Applications · Urban Design and Spatial Analysis
参考文献 60
Loss Leader Pricing and Rain Check Policy
被引 192James D. Hess, Eitan Gerstner · Marketing Science · 1987
Retail services and firm profit in a dual-channel market
被引 277Ruiliang Yan, Zhi Pei · Journal of Retailing and Consumer Services · 2009
The Strategic Value of Cooperative Advertising in the Dual-Channel Competition
被引 53Ruiliang Yan, Zhi Pei · International Journal of Electronic Commerce · 2015
此处列出前 3 条
引用本文 12
Ordinary or top streamers: live streaming sales under cross-channel spillover effects
被引 0Lin Chen, Xiuxiu Ma, Qi Yao · International Journal of General Systems · 2026
Conservative or free-riding: Optimal sourcing strategy selection
被引 0Ming Chen, Yanju Zhou, Siru Zhao · Omega · 2026
Supply strategies in live stream supply chains: The role of market overlap
被引 0Shaofu Du, Yuzhu Guo, Junsong Bian · International Journal of Production Economics · 2026
按被引量排序，此处列出前 3 条