研究论文
A social influence model of consumer participation in network- and small-group-based virtual communities
Utpal M. Dholakia, Richard P. Bagozzi, Lisa R. Klein
Rice University University of Michigan Cornell University
来源International Journal of Research in Marketing
年份2004
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Knowledge Management and Sharing · Consumer Behavior in Brand Consumption and Identification
参考文献 59
An evaluation of incremental fit indices: A clarification of mathematical and empirical properties.
被引 565Herbert W. Marsh, John R. Balla, Kit‐Tai Hau · Dialnet (Universidad de la Rioja) · 1996
Smart mobs: the next social revolution
被引 1,479Choice Reviews Online · 2003
Interactive Advertising and Presence
被引 257Matthew Lombard, Jennifer Snyder‐Duch · Journal of Interactive Advertising · 2001
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Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories
被引 3,170Chao‐Min Chiu, Meng‐Hsiang Hsu, Eric T.G. Wang · Decision Support Systems · 2006
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
被引 2,452Michael Trusov, Randolph E. Bucklin, Koen H. Pauwels · Journal of Marketing · 2009
The Social Influence of Brand Community: Evidence from European Car Clubs
被引 2,392René Algesheimer, Utpal M. Dholakia, Andreas Peter Herrmann · Journal of Marketing · 2005
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