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The future of private-label markets: A global convergence approach
Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil R. Tuli
University of North Carolina at Chapel Hill Tilburg University KU Leuven INSEAD
来源International Journal of Research in Marketing
年份2022
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参考文献 69
Brands as substitutes for the need for touch in online shopping
被引 47Óscar González‐Benito, Mercedes Martos‐Partal, Sonia San Martín Gutiérrez · Journal of Retailing and Consumer Services · 2015
Econometric Analysis of Panel Data
被引 14,816Badi H. Baltagi · Springer texts in business and economics · 2021
Global Marketing Management
被引 124Management Decision · 2010
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引用本文 26
Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands
被引 24Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens · Journal of Business Research · 2023
What is holding private label back in the United States and in emerging markets?
被引 21Jan‐Benedict E.M. Steenkamp · Journal of Retailing · 2023
A Practical Guide to Endogeneity Correction Using Copulas
被引 17Yi Qian, Anthony Koschmann, Hui Wen Xie · National Bureau of Economic Research · 2024
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