研究论文
Enhancing B2B sales through digital transformation: Insights into effective sales enablement
Sandip Mukhopadhyay, Harri Terho, Rakesh Kumar Singh, Deva Rangarajan
Sambalpur University University of Turku Institute of Management Technology Centre National de la Recherche Scientifique
来源Industrial Marketing Management
年份2024
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逐年被引趋势
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25
1426
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25
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8.15
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同类平均 = 1
同类平均 = 1
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学术脉络
学科主题
经济 / 管理Service and Product Innovation
Business Strategies and Innovation · Technology Adoption and User Behaviour
参考文献 59
Qualitative Research & Evaluation Methods: Integrating Theory and Practice
被引 6,935Michael Quinn Patton · Medical Entomology and Zoology · 2014
Social media: Influencing customer satisfaction in B2B sales
被引 569Raj Agnihotri, Rebecca Dingus, Michael Y. Hu · Industrial Marketing Management · 2015
Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation
被引 144D. S. Johnson · Journal of the Academy of Marketing Science · 2004
此处列出前 3 条
引用本文 25
Artificial intelligence in sales research: Identifying emergent themes and looking forward
被引 9Viktor Jarotschkin, Mostofa Wahid Soykoth, Nawar N. Chaker · Journal of Business Research · 2025
Sales digitization and sales process optimisation for firm performance: Evidence from European firms
被引 7Fabio Oliveira, Maksim Belitski, Rodrigo Perez‐Vega · Technological Forecasting and Social Change · 2025
How does digital technology enhance sustainable operations in agribusiness? A case analysis of a Chinese agricultural enterprise
被引 5Zichen Wang, Zhongfeng Pan, Wenling Lai · Frontiers in Sustainable Food Systems · 2025
按被引量排序，此处列出前 3 条