研究论文
The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce
Lu Liu, Jiaming Fang, Liang Yang, Lintong Han, Md Altab Hossin, Chao Wen
University of Electronic Science and Technology of China Beijing Institute of Technology Ohio Northern University
来源Information Processing & Management
年份2023
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逐年被引趋势
49250
23
24
4925
26
关键指标
103
被引次数 · OpenAlex
48.10
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
100
参考文献
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty
参考文献 100
Longitudinal Data Analysis for Discrete and Continuous Outcomes
被引 7,863Scott L. Zeger, Kung‐Yee Liang · Biometrics · 1986
Handling Endogenous Regressors by Joint Estimation Using Copulas
被引 1,057Sungho Park, Sachin Gupta · Marketing Science · 2012
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
被引 217Junhong Chu, Marta Arce‐Urriza, Javier Cebollada · Journal of Interactive Marketing · 2010
此处列出前 3 条
引用本文 103
Live Streaming Commerce: A Review and Research Agenda
被引 108Xi Luo, Weng Marc Lim, Jun‐Hwa Cheah · Journal of Computer Information Systems · 2023
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
被引 106Ruiqi Yao, Guijie Qi, Zhiqiang Wu · Journal of Retailing and Consumer Services · 2024
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
被引 106Hai-Hua Hu, Fang Ma · Journal of Retailing and Consumer Services · 2023
按被引量排序，此处列出前 3 条