研究论文
Differentiation strategies in emerging markets: The case of Latin American agribusinesses
Esteban R. Brenes, Daniel Montoya, Luciano Ciravegna
Instituto Centroamericano de Administración de Empresas University of London Royal Holloway University of London
来源Journal of Business Research
年份2013
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学术脉络
学科主题
经济 / 管理Business Strategies and Innovation
International Business and FDI · Agriculture and Agroindustry Studies
参考文献 53
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被引 75Gabler Verlag, Wolf D. Reitsperger, Shirley J. Daniel · Management International Review · 1993
A better way to innovate.
被引 127Henry W. Chesbrough · PubMed · 2003
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引用本文 135
Marketing in emerging markets: a review, theoretical synthesis and extension
被引 241Justin Paul · International Journal of Emerging Markets · 2019
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被引 198Álvaro Cuervo-Cazurra, Luciano Ciravegna, Mauricio A. Melgarejo · Journal of World Business · 2017
Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence
被引 194Silvia L. Martin, Rajshekhar G. Javalgi, Luciano Ciravegna · Journal of Business Research · 2019
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