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Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
Vignesh Yoganathan, Victoria‐Sophie Osburg, Pervaiz Akhtar
Northumbria University University of Hull
来源Journal of Business Research
年份2018
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经济 / 管理Consumer Behavior in Brand Consumption and Identification
Environmental Sustainability in Business · Evolutionary Psychology and Human Behavior
参考文献 102
We’ll Always Have Paris
被引 65Thomas Gilovich, Amit Kumar · Advances in experimental social psychology · 2014
Sustainability, Innovation, and Entrepreneurship
被引 42Andrea Larson · Cardinal Scholar (Ball State University) · 2011
New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?
被引 25Khalid Ballouli, Gregg Bennett · Sport Marketing Quarterly · 2014
此处列出前 3 条
引用本文 102
Replaced by a Robot: Service Implications in the Age of the Machine
被引 268Fraser McLeay, Victoria‐Sophie Osburg, Vignesh Yoganathan · Journal of Service Research · 2020
The influence of scent on virtual reality experiences: The role of aroma-content congruence
被引 221Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Business Research · 2020
Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
被引 124Tommi Laukkanen, Nannan Xi, Heli Hallikainen · International Journal of Information Management · 2021
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