研究论文
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
M.S. Balaji, Yangyang Jiang, Subhash Jha
University of Nottingham Ningbo China University of Memphis
来源Journal of Business Research
年份2021
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逐年被引趋势
24120
21
22
2423
24
25
26
关键指标
95
被引次数 · OpenAlex
20.13
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.6%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
47
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Marketing and Advertising Strategies · Consumer Behavior and Marketing Influence
参考文献 47
Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
被引 44,837Andrew F. Hayes · 2013
TELEVISION AND WEB ADVERTISING SYNERGIES
被引 308Yuhmiin Chang, Esther Thorson · Journal of Advertising · 2004
How Message Evaluation and Source Attributes May Influence Credibility Assessment and Belief Change
被引 337Michael D. Slater, Donna Rouner · Journalism & Mass Communication Quarterly · 1996
此处列出前 3 条
引用本文 95
Social media influencer marketing: foundations, trends, and ways forward
被引 305Yatish Joshi, Weng Marc Lim, Khyati Jagani · Electronic Commerce Research · 2023
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
被引 186Inhwa Kim, Chung-Wha Chloe Ki, Hyunhwan Lee · Journal of Business Research · 2024
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
被引 154Payal S. Kapoor, M.S. Balaji, Yangyang Jiang · European Journal of Marketing · 2022
按被引量排序，此处列出前 3 条