综述
Types of Consumer-Brand Relationships: A systematic review and future research agenda
Claudio Alvarez, Meredith E. David, Morris George
Baylor University
来源Journal of Business Research
年份2023
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学科主题
经济 / 管理Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty · Digital Marketing and Social Media
参考文献 168
Unlock the Mysteries of Your Customer Relationships
被引 27Jill Avery, Susan Fournier, John Wittenbraker · Harvard business review · 2014
I love to hate you: Loyalty for disliked brands and the role of nostalgia
被引 50Melike Demirbağ-Kaplan, Cansu Yıldırım, Selin Gülden · Journal of Brand Management · 2015
“I” value justice, but “we” value relationships: Self‐construal effects on post‐transgression consumer forgiveness
被引 134Jayati Sinha, Fang‐Chi Lu · Journal of Consumer Psychology · 2015
此处列出前 3 条
引用本文 74
Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products
被引 94Dimitrios Theocharis, Georgios Tsekouropoulos · Sustainability · 2025
Two decades of mobile payment research: A systematic review using the TCCM approach
被引 42Chandan Kumar Behera, Rajeev Kumra · International Journal of Consumer Studies · 2023
Brand hate: a systematic literature review and future perspectives
被引 32Fakhra Malik Mushtaq, Ezlika M. Ghazali, Zalfa Laili Hamzah · Management Review Quarterly · 2024
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