研究论文
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
Yaqi Chen, Haizhong Wang, Sally Rao Hill, Binglian Li
Sun Yat-sen University
来源Journal of Business Research
年份2024
阅读操作
确认中在文库中上传 PDF 后可生成中文音频讲解。
摘要与影响
摘要 · 节选
暂未获取摘要。可打开原文或 PDF，后续可基于全文生成更完整的速读。
逐年被引趋势
62310
24
25
6226
关键指标
108
被引次数 · OpenAlex
86.63
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
63
参考文献
Google Scholar 与 OpenAlex 的被引统计范围不同，数值存在差异属正常。
AI 辅助阅读
依据：文献信息
论文问答
当前基于文献信息回答
可就本文提问；依据不足时会说明。
学术脉络
学科主题
社会科学Digital Marketing and Social Media
Impact of AI and Big Data on Business and Society · Consumer Behavior in Brand Consumption and Identification
参考文献 63
Machines and Mindlessness: Social Responses to Computers
被引 3,963Clifford Nass, Youngme Moon · Journal of Social Issues · 2000
Preempting Performance Challenges: The Effects of Inoculation Messaging on Attacks to Task Self-Efficacy
被引 30Ben Jackson, Josh Compton, Ryan Whiddett · PLoS ONE · 2015
Product Category Familiarity and Preference Construction
被引 265Eloïse Coupey, Julie R. Irwin, John W. Payne · Journal of Consumer Research · 1998
此处列出前 3 条
引用本文 108
Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption
被引 133Aman Kumar, Amit Shankar, Linda D. Hollebeek · Journal of Business Research · 2025
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
被引 40Timothy Hyungsoo Jung, Maksym Koghut, Eunseo Lee · Journal of Retailing and Consumer Services · 2025
Artificial Intelligence Disclosure in Cause-Related Marketing: A Persuasion Knowledge Perspective
被引 31Xiaodong Qiu, Ya Wang, Yuruo Zeng · Journal of theoretical and applied electronic commerce research · 2025
按被引量排序，此处列出前 3 条