研究论文
Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing
Marta Pagán Martínez, Camila Pires Cremasco, Luís Roberto Almeida Gabriel Filho, Sérgio Silva Braga, Adriano Viana Bednaski, Filipe Quevedo-Silva, Caroline Miranda Correa, Dirceu da Silva 等 9 位
Universidade Federal de Mato Grosso do Sul Universidade Estadual Paulista (Unesp) Universidade Estadual de Campinas (UNICAMP)
来源Journal of Cleaner Production
年份2019
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经济 / 管理Environmental Sustainability in Business
Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies
参考文献 136
Green Marketing Goes Negative: The Advent of Reverse Greenwashing
被引 23Eric L. Lane · European Journal of Risk Regulation · 2012
The Components of Perceived Risk
被引 1,112Jacob Jacoby, Leon B. Kaplan · ACR Special Volumes · 1972
Neural Networks, Fuzzy Logic and Genetic Algorithms
被引 226S. Rajashekaran, G. A. Vijayalksmi · 2004
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引用本文 158
Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity
被引 390Beibei Yue, Guanghua Sheng, Shengxiang She · Sustainability · 2020
Willingness to pay more for green products: A critical challenge for Gen Z
被引 351Sofia Gomes, Jo�ão M. Lopes, Sónia Nogueira · Journal of Cleaner Production · 2023
Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation
被引 343Md. Nekmahmud, Mária Fekete‐Farkas · Sustainability · 2020
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