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Residents’ power and trust: A road to brand ambassadorship?
Philipp Wassler, Wang Liang, Kam Hung
Bournemouth University Zhejiang University Hong Kong Polytechnic University
来源Journal of Destination Marketing & Management
年份2021
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41
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9.68
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同类平均 = 1
同类平均 = 1
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社会科学Diverse Aspects of Tourism Research
Digital Marketing and Social Media · Customer Service Quality and Loyalty
参考文献 95
Destination branding development: linking supply-side and demand-side perspectives
被引 21Giacomo Del Chiappa, Ilenia Bregoli · Figshare · 2012
Selling the brand inside.
被引 226Colin Mitchell · PubMed · 2002
The development and tracking of a branding campaign for Brisbane.
被引 4Noel Scott, Silvana Clark · CABI eBooks · 2006
此处列出前 3 条
施引文献 41
Residents’ pro-tourism behaviour in a time of COVID-19
被引 84Kyle Maurice Woosnam, Zachary A. Russell, Manuel Alector Ribeiro · Journal of Sustainable Tourism · 2021
Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image
被引 54Michael W. Lever, Statia Elliot, Marion Joppe · Journal Of Vacation Marketing · 2022
Including residents in the rebranding of tourist destinations to achieve sustainable development goals
被引 35John T. Bowen, Sandra Sotomayor · Worldwide Hospitality and Tourism Themes · 2021
按被引量排序，此处列出前 3 条