研究论文
The Future of Private Labels: Towards a Smart Private Label Strategy
Katrijn Gielens, Yu Ma, Aidin Namin, Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, S.M. Jervis
University of North Carolina at Chapel Hill McGill University Loyola Marymount University Southern Methodist University
来源Journal of Retailing
年份2021
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逐年被引趋势
36180
21
22
3623
24
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26
关键指标
174
被引次数 · OpenAlex
23.92
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.4%
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同领域 · 同年份 · 同类型
62
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学术脉络
学科主题
经济 / 管理Consumer Market Behavior and Pricing
Consumer Retail Behavior Studies · Consumer Behavior in Brand Consumption and Identification
参考文献 62
Store Brands and Category Management
被引 42Stephen J. Hoch, Leonard M. Lodish · 1998
Brands as substitutes for the need for touch in online shopping
被引 47Óscar González‐Benito, Mercedes Martos‐Partal, Sonia San Martín Gutiérrez · Journal of Retailing and Consumer Services · 2015
The effect of marketplace factors on private label penetration in grocery products
被引 37Raj Sethuraman · Marketing Science Institute eBooks · 1992
此处列出前 3 条
引用本文 174
Strategizing Retailing in the New Technology Era
被引 188Dhruv Grewal, Dinesh Kumar Gauri, Anne L. Roggeveen · Journal of Retailing · 2021
The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability
被引 163Xiuyi Zhang, Wenhua Hou · European Journal of Operational Research · 2021
A global perspective on the marketing mix across time and space
被引 117Julian R.K. Wichmann, Abhinav Uppal, Amalesh Sharma · International Journal of Research in Marketing · 2021
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