研究论文
The omnichannel continuum: Integrating online and offline channels along the customer journey
Scott A. Neslin
Dartmouth College
来源Journal of Retailing
年份2022
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学术脉络
学科主题
经济 / 管理Consumer Retail Behavior Studies
Digital Innovation in Industries · Consumer Market Behavior and Pricing
参考文献 128
Clicks and Mortar: The Effect of On-line Activities on Off-line Sales
被引 199Eyal Biyalogorsky, Prasad Naik · Marketing Letters · 2003
Database Marketing: Analyzing and Managing Customers
被引 290Robert C. Blattberg, Byung-Do Kim Byung-Do Kim, Scott A. Neslin · 2008
How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?
被引 35Gonca Soysal, Lakshman Krishnamurthi · Management Science · 2015
此处列出前 3 条
引用本文 179
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
被引 355Kiwoong Yoo, Roman Welden, Kelly Hewett · Journal of Retailing · 2023
Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory
被引 107Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares · International Journal of Retail & Distribution Management · 2022
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
被引 87Marta Frasquet, Marco Ieva, Alejandro Mollá Descals · Journal of Retailing and Consumer Services · 2023
按被引量排序，此处列出前 3 条