研究论文

Online and offline retailing: What we know and directions for future research

Brian T. Ratchford, Gonca Soysal, Alejandro Zentner, Dinesh K. Gauri

The University of Texas at Dallas　University of Arkansas at Fayetteville

来源Journal of Retailing

年份2022

DOI10.1016/j.jretai.2022.02.007

原文https://doi.org/10.1016/j.jretai.2022.02.007

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逐年被引趋势

59300

5925

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182

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18.90

领域内被引倍数
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前 0.4%

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同领域 · 同年份 · 同类型

198

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学术脉络

学科主题

经济 / 管理

Consumer Retail Behavior Studies

Consumer Market Behavior and Pricing · Digital Platforms and Economics

参考文献 198

Model-Based Purchase Predictions for Large Assortments

Bruno Jacobs, Bas Donkers, Dennis Fok · Marketing Science · 2016

被引 132

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky, P. A. Naik · Marketing Letters · 2003

被引 208

The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers

Oliver Emrich, Peter C. Verhoef · International Journal of Research in Marketing · 2015

被引 44

此处列出前 3 条

施引文献 182

Automotive: A Web-Based Comparative Platform for Online and Offline Vehicle Parts Sales

J. Bino, Md. Moynul Islam, Udaya Mouni Boppana · 2025

被引 108

Strategies and practices to reduce the ecological impact of product returns: An environmental sustainability framework for multichannel retail

Danni Zhang, Regina Frei, Gary Wills · Business Strategy and the Environment · 2023

被引 59

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Sai Chand Chintala, Jūra Liaukonytė, Nathan Yang · Marketing Science · 2023

被引 48

按被引量排序，此处列出前 3 条