研究论文
Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands
Nicholas Masafumi Watanabe, Jiyeon Kim, Joohyung Park
University of South Carolina
来源Journal of Retailing and Consumer Services
年份2020
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Complex Network Analysis Techniques · Consumer Behavior in Brand Consumption and Identification
参考文献 41
The social media transformation process: curating content into strategy
被引 130Mark Kilgour, Sheila L. Sasser, Roy Larke · Corporate Communications An International Journal · 2015
Maintaining the duality of closeness and betweenness centrality
被引 244Ulrik Brandes, Stephen P. Borgatti, Linton C. Freeman · Social Networks · 2015
Social media strategy for online service brands
被引 54Adam J. Mills, Kirk A. Plangger · Service Industries Journal · 2015
此处列出前 3 条
引用本文 53
The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19
被引 186Maram Saeed Alzaidi, Gomaa Agag · Journal of Retailing and Consumer Services · 2022
The evolution of social media influence - A literature review and research agenda
被引 102Purva Grover, Arpan Kumar Kar, Yogesh Kumar Dwivedi · International Journal of Information Management Data Insights · 2022
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda
被引 57Sara Bartoloni, Chiara Ancillai · International Journal of Management Reviews · 2023
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