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More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity
Rong Li, Michel Laroche, Marie-Odile Richard, Xinyu Cui
University of the West of Scotland Concordia University SUNY Polytechnic Institute
来源Journal of Retailing and Consumer Services
年份2021
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学术脉络
学科主题
经济 / 管理Consumer Behavior in Brand Consumption and Identification
Consumer Retail Behavior Studies · Digital Marketing and Social Media
参考文献 131
Atmospherics as a Marketing Tool
被引 2,409Philip Kotler · Journal of Retailing · 1974
Glocalization: Time-Space and Homogeneity-Heterogeneity
被引 3,757Roland Robertson · 1995
Why do consumers pay more for national brands than for store brands
被引 59Raj Sethuraman, Catherine A. Cole · Marketing Science Institute eBooks · 1997
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引用本文 44
Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust
被引 118Huimin Wang, Jinzhe Yan · Frontiers in Psychology · 2022
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity
被引 61Nidhi Sehgal, Vimi Jham, Gunjan Malhotra · Journal of Retailing and Consumer Services · 2023
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
被引 46Magdalena Kolańska, Balgopal Singh · International Journal of Consumer Studies · 2023
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