研究论文
Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
Bin Wang, Fengyuan Xie, Jay A. Kandampully, Jin Wang
Dalian University of Foreign Languages The Ohio State University Shanghai University
来源Journal of Retailing and Consumer Services
年份2022
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逐年被引趋势
37190
22
23
3724
25
26
关键指标
127
被引次数 · OpenAlex
16.89
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.7%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
81
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学术脉络
学科主题
经济 / 管理Consumer Retail Behavior Studies
Digital Marketing and Social Media · Consumer Behavior and Marketing Influence
参考文献 81
Vividness and source of evaluation as determinants of social responses toward mediated representations of agency
被引 14Jonathan Steuer · Stanford University eBooks · 1995
Some “Thing” to Talk About? Differential Story Utility From Experiential and Material Purchases
被引 176Amit Kumar, Thomas D. Gilovich · Personality and Social Psychology Bulletin · 2015
Transformation, transcendence, and temporality in theatrical consumption
被引 29Christina Goulding, Michael Saren · Journal of Business Research · 2015
此处列出前 3 条
引用本文 127
Live Streaming Commerce: A Review and Research Agenda
被引 162Xi Luo, Weng Marc Lim, Jun‐Hwa Cheah · Journal of Computer Information Systems · 2023
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
被引 145Hongquan Chen, Bingjia Shao, Xuemei Yang · Computers in Human Behavior · 2024
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
被引 130Hai-Hua Hu, Fang Ma · Journal of Retailing and Consumer Services · 2023
按被引量排序，此处列出前 3 条