研究论文

The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference

LI Rui-qin, Yan Wang, Hongli Zhang

Shandong University　Renmin University of China　Jilin University

来源Journal of Retailing and Consumer Services

年份2023

DOI10.1016/j.jretconser.2023.103516

原文https://doi.org/10.1016/j.jretconser.2023.103516

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逐年被引趋势

1790

1725

关键指标

被引次数 · OpenAlex

6.52

领域内被引倍数
同类平均 = 1

前 4%

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同领域 · 同年份 · 同类型

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学术脉络

学科主题

经济 / 管理

Consumer Behavior in Brand Consumption and Identification

Cultural Differences and Values · Media, Gender, and Advertising

参考文献 80

Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

Richard R. Klink · Marketing Letters · 2003

被引 153

Color, Environment, and Human Response: An Interdisciplinary Understanding of Color and Its Use as a Beneficial Element in the Design of the Architectural Environment

Frank H. Mahnke · 1996

被引 129

Psychology and the visual arts : selected readings

James Hogg · 1969

被引 15

此处列出前 3 条

引用本文 36

Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions

Chundong Zheng, Fangyuan Qian, Jiehang Song · Journal of Retailing and Consumer Services · 2023

被引 19

A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands

Shruti Trehan, Arti D. Kalro · Journal of Product & Brand Management · 2024

被引 14

Effects of color-typeface congruence on product evaluation

Zhouyuan Tian, Chia‐Hsing Huang · Journal of Retailing and Consumer Services · 2024