研究论文
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
Qi Zhou, Bin Li, Huajun Li, Huajun Li, Yueqiu Lei
Huazhong University of Science and Technology Tsinghua University
来源Journal of Retailing and Consumer Services
年份2023
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逐年被引趋势
60300
23
24
6025
26
关键指标
134
被引次数 · OpenAlex
62.01
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
81
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Media Influence and Health · Impact of Technology on Adolescents
参考文献 81
Young consumers’ responses to suspected covert and overt blog marketing
被引 115Veronica Liljander, Johanna Gummerus, Magnus Söderlund · Internet Research · 2015
Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus1
被引 678Youngjin Yoo, Maryam Alavi · MIS Quarterly · 2001
Mass Communication and Para-Social Interaction
被引 4,142Donald Horton, Robert Wohl · Psychiatry · 1956
此处列出前 3 条
引用本文 134
Virtually human: anthropomorphism in virtual influencer marketing
被引 166Ehsan Dabiran, Samira Farivar, Fang Wang · Journal of Retailing and Consumer Services · 2024
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
被引 106Ruiqi Yao, Guijie Qi, Zhiqiang Wu · Journal of Retailing and Consumer Services · 2024
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
被引 102Fanjue Liu, Yu-Hao Lee · Journal of Product & Brand Management · 2024
按被引量排序，此处列出前 3 条