研究论文
Consumer inoculation and gender in combating negative product reviews
Yangchun Li, Qingzhou Sun, Fan Sheng
Zhejiang University of Technology Harbin Engineering University
来源Journal of Retailing and Consumer Services
年份2024
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8.04
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同类平均 = 1
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Social Media and Politics · Impact of Technology on Adolescents
参考文献 62
Risk Assessment and Evaluation of Predictions
被引 38Mei‐Ling Ting Lee, Mitchell H. Gail, Ruth M. Pfeiffer · Lecture notes in statistics · 2013
Some Contemporary Approaches
被引 708William J. McGuire · Advances in experimental social psychology · 1964
Attitudes and Persuasion: Classic and Contemporary Approaches
被引 3,410Richard E. Petty, John T. Cacioppo · Medical Entomology and Zoology · 1981
此处列出前 3 条
引用本文 10
Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study
被引 25Mingze Rui, Antonina Sparacino, Valentina Maria Merlino · Journal of Retailing and Consumer Services · 2024
Determinants of multimodal fake review generation in China’s E-commerce platforms
被引 9Chunnian Liu, Xutao He, Lan Yi · Scientific Reports · 2024
Guarantee or inoculate? Ex ante messages against service failures
被引 5Ke Ma, Weizheng Sun · Asia Pacific Journal of Marketing and Logistics · 2024
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