研究论文
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
Jungkun Park, Suhyoung Ahn
Hanyang University Anyang University
来源Journal of Retailing and Consumer Services
年份2024
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逐年被引趋势
27140
24
2725
26
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51
被引次数 · OpenAlex
15.86
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.7%
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同领域 · 同年份 · 同类型
53
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学术脉络
学科主题
经济 / 管理Consumer Behavior in Brand Consumption and Identification
Evolutionary Psychology and Human Behavior · Digital Marketing and Social Media
参考文献 53
Handbook of theories of social psychology
被引 1,926Choice Reviews Online · 2012
Dimensions of Luxury Brand Personality: Scale Development and Validation
被引 161Yongjun Sung, Sejung Marina Choi, Hongmin Ahn · Psychology and Marketing · 2014
Self-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality
被引 31Abhishek Dwivedi · Services Marketing Quarterly · 2013
此处列出前 3 条
引用本文 51
Generative artificial intelligence in tourism management: An integrative review and roadmap for future research
被引 53Hengyun Li, Jianpu Xi, Cathy H.C. Hsu · Tourism Management · 2025
Behavioral economics, artificial intelligence and entrepreneurship: an updated framework for management
被引 44José Ramón Saura, Rita Bužinskienė · International Entrepreneurship and Management Journal · 2025
Generative AI for business sustainability: Examining usability, usefulness, and triple bottom line impacts in small and medium enterprises
被引 23Priscilla Bahaw, David Forgenie, Ghulfam Sadiq · Sustainable Futures · 2025
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