研究论文
Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments
Xiangyang Ma, Hongzhong Chen, Xiaoping Lang, Tieshan Li, Niwei Wu, Bao Duong
Tianjin University Concordia University Appalachian State University
来源Journal of Retailing and Consumer Services
年份2024
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逐年被引趋势
25130
24
2525
26
关键指标
46
被引次数 · OpenAlex
10.92
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
72
参考文献
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学术脉络
学科主题
计算机 / AISentiment Analysis and Opinion Mining
Digital Marketing and Social Media · Digital Communication and Language
参考文献 72
Atmospherics as a Marketing Tool
被引 2,415Philip Kotler · Journal of Retailing · 1974
An approach to environmental psychology
被引 7,056Albert Mehrabian, James A. Russell · 1974
Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
被引 146Sandra María Correia Loureiro, Holger Roschk · Journal of Retailing and Consumer Services · 2013
此处列出前 3 条
引用本文 46
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
被引 53Hao Liu, Peilin Zhang, Hongqing Cheng · Journal of Retailing and Consumer Services · 2025
The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce
被引 29Lijuan Luo, Ling Liu, Yujie Zheng · Journal of Retailing and Consumer Services · 2025
Decoding the viewer experience shaped by tourism live streaming: the pathway to commercial success
被引 17Fiona Chi, Dan Wang, Sang-Won Park · Journal of Travel & Tourism Marketing · 2024
按被引量排序，此处列出前 3 条