研究论文
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
Bin Wang, Yao Han, Jay Kandampully, Xiaoli Lu
Sichuan Tourism University The Ohio State University Dalian University of Technology Dalian University
来源Journal of Retailing and Consumer Services
年份2024
内容与影响
摘要 · 节选
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逐年被引趋势
34170
3425
26
关键指标
54
被引次数 · OpenAlex
113.82
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
100
参考文献
Google Scholar 与 OpenAlex 的被引统计范围不同，数值存在差异属正常。
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学术脉络
学科主题
社会科学Linguistics, Language Diversity, and Identity
Digital Communication and Language · Language, Metaphor, and Cognition
参考文献 100
Language and Social Situations
被引 95William A. Corsaro, Joseph P. Forgas · The Canadian Journal of Sociology · 1988
The Persuasion Handbook: Developments in Theory and Practice
被引 691James Price Dillard, Michael Pfau · 2002
Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
被引 45,138Andrew F. Hayes · 2013
此处列出前 3 条
施引文献 54
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
被引 49Hao Liu, Peilin Zhang, Hongqing Cheng · Journal of Retailing and Consumer Services · 2025
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
被引 23Jianming Wang, Guotao Ye, Jingshu Yang · Journal of Product & Brand Management · 2025
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing
被引 23Qiang Yang, Yudan Wang, Qin Wang · Journal of theoretical and applied electronic commerce research · 2025
按被引量排序，此处列出前 3 条