研究论文
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness
Bei Zhang, Jichan Zhu, Ruqiu Ma, Yuanzhen Huang
South China Agricultural University Key Laboratory of Guangdong Province
来源Journal of Retailing and Consumer Services
年份2025
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学术脉络
学科主题
经济 / 管理E-commerce and Technology Innovations
Digital Marketing and Social Media · Technology Adoption and User Behaviour
参考文献 119
New Challenges to International Marketing
被引 505Rudolf R. Sinkovics, Pervez Nasim Ghauri · Advances in international marketing · 2009
The Elaboration Likelihood Model of Persuasion
被引 7,822Richard E. Petty, John T. Cacioppo · Advances in experimental social psychology · 1986
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
被引 361Jan‐Benedict E.M. Steenkamp, Harald J. van Heerde, Inge Geyskens · Journal of Marketing Research · 2010
此处列出前 3 条
引用本文 5
From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce
被引 5Yi Mei, Nianqi Deng · Journal of Retailing and Consumer Services · 2026
Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response
被引 4Ying Zou, David Matthews, Sally Rao Hill · Journal of Retailing and Consumer Services · 2025
AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer Evaluation
被引 1Martina Arsić, Ivana Brdar, Aleksandra Vujko · World · 2026
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