研究论文
The role of scent congruence with luxury brand image in consumers’ emotions, memory, and brand resonance: A mixed-methods approach using EEG and quantitative analyses
Sanghee Kim, Hyo Jung (Julie) Chang, Bengie L. Ortiz, Jo Woon Chong
Texas Tech University University of Michigan C. S. Mott Children's Hospital Sungkyunkwan University
来源Journal of Retailing and Consumer Services
年份2025
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学术脉络
学科主题
经济 / 管理Consumer Behavior in Brand Consumption and Identification
Consumer Retail Behavior Studies · Neural and Behavioral Psychology Studies
参考文献 39
Understanding Power and Rules of Thumb for Determining Sample Sizes
被引 1,964Carmen R. Wilson Van Voorhis, Betsy Levonian Morgan · Tutorials in Quantitative Methods for Psychology · 2007
Is It a Challenge or a Threat? A Dual-Process Model of Teachers' Cognition and Appraisal Processes During Conceptual Change
被引 416Michele A. Gregoire · Educational Psychology Review · 2003
The effects of scent on consumer behaviour
被引 98Justina Rimkute, Caroline Moraes, Carlos Ferreira · International Journal of Consumer Studies · 2015
此处列出前 3 条
引用本文 1
Luxury in sync: how consumer, brand and influencer congruency drive sustainable luxury desire
被引 0Q P Zhang, Bo Pu, Patrice Piccardi · Asia Pacific Journal of Marketing and Logistics · 2026
按被引量排序，此处列出前 3 条