研究论文开放获取
Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal
Jianhong Gan, Si Shi, Raffaele Filieri, Wilson K.S. Leung
Southwestern University of Finance and Economics Audencia Business School Hong Kong Polytechnic University
来源Tourism Management
年份2023
阅读操作
确认中在文库中上传 PDF 后可生成中文音频讲解。
摘要与影响
摘要 · 节选
暂未获取摘要。可打开原文或 PDF，后续可基于全文生成更完整的速读。
逐年被引趋势
97490
23
24
25
9726
关键指标
230
被引次数 · OpenAlex
79.09
领域内被引倍数
同类平均 = 1
同类平均 = 1
前 0.1%
引用位次
同领域 · 同年份 · 同类型
同领域 · 同年份 · 同类型
89
参考文献
Google Scholar 与 OpenAlex 的被引统计范围不同，数值存在差异属正常。
AI 辅助阅读
依据：文献信息
论文问答
当前基于文献信息回答
可就本文提问；依据不足时会说明。
学术脉络
学科主题
社会科学Diverse Aspects of Tourism Research
Digital Marketing and Social Media · Media Influence and Health
参考文献 89
Video strategies used by tour operators
被引 18Monica Hanefors, Lena Larsson · Tourism Management · 1993
The Elaboration Likelihood Model of Persuasion
被引 9,013Richard E. Petty, John T. Cacioppo · Advances in experimental social psychology · 1986
Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
被引 44,627Andrew F. Hayes · 2013
此处列出前 3 条
引用本文 230
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention
被引 62Hui Li, Xinxin Tu · Asia Pacific Journal of Marketing and Logistics · 2023
How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors
被引 55Xiangdong Shen, Junbin Wang · Humanities and Social Sciences Communications · 2024
Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective
被引 53Lin Xiao, Xiaofeng Li, Jian Mou · Internet Research · 2024
按被引量排序，此处列出前 3 条